Branding Case Studies


Quick observations of many market segments aid you in determining how our brand development process works in familiar industry categores. The individual brand studies help prove how different and better a brand built to steal share is from its generic counterparts.

Here are some recent brand market studies. Each share a unique view of a particular market and how the brands fare. See if your brand uses similar strategies.


Biomimetic: Rebranding a bigger idea

Introduction of this Rebranding Case   Biomimetic is a publicly traded (NASDAQ: BMTI) manufacturer and marketer of clinically proven products to promote the body's natural healing cascade in the treatment of musculoskeletal injuries and disease in ...
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A Case Study of CNN

It may seem ridiculous to some that TV networks must develop a brand to remain relevant, but who can deny that some of the most successful cable networks – HBO, FX and ESPN to name a few – have brands that are meaningful to audience? Their power is reflected in the ratings....
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ProAssurance Case Study

ProAssurance is one of the largest underwriters of medical professional liability insurance in the U.S....
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A Symbol for Control Over Risk

St. Jude Medical develops, manufactures and distributes cardiovascular medical devices for the global cardiac rhythm management, cardiology and cardiac surgery and atrial fibrillation therapy areas and implantable neurostimulation devices for the management of chronic pain....
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Wearwell Increasing B2B Market Share

Tennessee Mat Company, the largest manufacturer of safety and comfort matting came to Stealing Share® to reposition their venerable brand and to increase preference for its high quality products....
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New Breed Study- Increasing Market Share B2B

New Breed is a leading provider of supply chain network solutions, offering world-class capabilities in facility implementation, physical distribution, information services, and supply chain management....
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FerrellGas - Increasing Market Share

  Ferrellgas is a Fortune 1,000 company that provides propane to more than 1,000,000 customers nationwide. Starting as a family owned business in 1936, Ferrellgas is now one of the largest propane suppliers in the United States....
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New Belgium - Fat Tire Study

Fort Collins microbrew getting 'Fat' THE ASSOCIATED PRESS FORT COLLINS - New Belgium Brewing Co., the maker of Fat Tire Amber Ale and other microbrews, said it is planning a $21....
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Freightliner Study- Increasing Market Share Truck Manufacturers

Freightliner LLC, a DaimlerChrysler company, is the largest heavy-duty truck manufacturer in North America and a leading producer of medium-duty trucks and specialized commercial vehicles. They compete with Kenworth, Peterbuilt, Volvo, International and others....
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Brand Development Telecom and Business To Business

TelWorx TelWorx Communications, LLC. is a certified provider of new, surplus and de-installed telecommunications equipment and services....
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